Club Hope To Raise €200m From Naming Rights
Barcelona are in talks with a number of global companies over the renaming of their Nou Camp stadium.
An extensive renovation project is set to take place that will the capacity of the iconic venue increase to 105,000 by the end of the 2021-22 season. However, the work is likely to cost Barca somewhere in the region of €500million and they are looking to recoup more than €200million of that in sponsorship.
Brand experts Van Wagner have been brought in to help advise on the renaming process. Barca are hopeful that a new sponsor could potentially be on board by the first half of 2018 with the issue put before an extraordinary general meeting by the half-way point of next year.
Barcelona will continue to play at the Nou Camp while work continues.
It is hoped that the Nou Camp will surpass the Met Life Stadium – home of NFL sides the New York Giants and the New York Mets – as the most lucrative stadium in the world for naming rights.
Eight Premier League club stadiums are named after sponsors with a ninth – Tottenham’s revamped White Hart Lane – set to follow when work is completed.